Landstrength is composed of handmade drawings and cutted up images from internet. The film shows powerful landscapes, tough trees and mountains making war. The vegetal world is now bodybuildt and ready to fight. This video plays with some stereotypes of the manly individual and social codes of indimidating masculinity.
Lives and works in Nice. In 2015, Jérémy Griffaud created the artists’ collective VeryHighStuff (VHS), a project dedicated to video and scenography. This project creates international exhibitions every year. That same year, Griffaud also joined the fanzine Endemic. In 2017, he graduated from the École Supérieure d’Arts Plastiques de la ville de Monaco and obtained a National Diploma of Plastic Expression (Master 2 Art). He also joined the musician Benjamin Fincher in his project ITOLADISCO to make live video performances. In 2018, Griffaud joined the Super Issue collective. Since then, he has participated in artistic projects related to publishing. At that time, Griffaud dedicated his time to making videos and drawing. In 2019, Griffaud gave up his efforts in photography, and transitioned towards working with videos centred on his drawings and digital photographic collages. Griffaud creates these videos for display in art installations. From these composite moving images, Griffaud revisits contemporary cultural broadcasts on social networks, television, and the music industry. By questioning the issues of his time, Griffaud parallels, for example, the preservation of biodiversity and the body-built staging of oneself as in the projects Enlarge Yourself and Get Brawn. By hijacking clichés anchored in the collective imagination, Griffaud produces absurd or parodic works that draw on the contours of his singular universe and a fantasy world.
