Landstrength is composed of handmade drawings and cutted up images from internet. The film shows powerful landscapes, tough trees and mountains making war. The vegetal world is now bodybuildt and ready to fight. This video plays with some stereotypes of the manly individual and social codes of indimidating masculinity.
Director Biography – Jérémy Griffaud
Lives and works in Nice.
In 2015, Jérémy Griffaud created the artists’ collective VeryHighStuff
(VHS), a project dedicated to video and scenography.
This project creates international exhibitions every
year. That same year, Griffaud also joined the fanzine Endemic.
In 2017, he graduated from the École Supérieure d’Arts Plastiques
de la ville de Monaco and obtained a National Diploma
of Plastic Expression (Master 2 Art). He also joined the
musician Benjamin Fincher in his project ITOLADISCO to
make live video performances.
In 2018, Griffaud joined the Super Issue collective. Since
then, he has participated in artistic projects related to publishing.
At that time, Griffaud dedicated his time to making
videos and drawing.
In 2019, Griffaud gave up his efforts in photography, and
transitioned towards working with videos centred on his
drawings and digital photographic collages. Griffaud creates
these videos for display in art installations. From these composite
moving images, Griffaud revisits contemporary cultural
broadcasts on social networks, television, and the music
industry.
By questioning the issues of his time, Griffaud parallels, for
example, the preservation of biodiversity and the body-built
staging of oneself as in the projects Enlarge Yourself and Get
Brawn.
By hijacking clichés anchored in the collective imagination,
Griffaud produces absurd or parodic works that draw on the
contours of his singular universe and a fantasy world.