If I go out walking with my dead friends- Rita Mboumi Pappa (GR)- Aleksandra Corovic (Germany)- Alkistis Kafetzi (Greece)
The Institute for Experimental Arts presents the video-poem “If I go out walking with my dead friends” directed by Aleksandra Ćorović & Alkistis Kafetzi, based on a poem by Ritta Boumi-Pappa from the book “A thousand murdered girls” which was published in 1964.
Ritta Boumi-Pappa (Syros, 1906 – Athens, September 8, 1984) was a Greek poet and translator and also a member of the Academy of Athens. She was born in Syros and at the age of 20 she settled in Syracuse, Sicily. During her stay in Italy she studied Pedagogy and specialized in the Montessori method. She collaborated with many magazines and worked in several newspapers, including “Avgi”. She made her first appearance in literature in 1929 with the poem “My little Bum …” which was published in Nea Estia. She translated works by many foreign authors, such as Samuel Beckett and Victor Hugo. Her poems have also been translated into foreign languages. She was a leftist artist and she had taken active part in the Antifascist Resistance during WW2.
If I go out walking with my dead friends
Poem by Rita Boumi-Pappa
Directed by: Aleksandra Ćorović & Alkistis Kafetzi
Script by: Aristoteles Chaitidis
Camera & Editing: Alkistis Kafetzi
Sound Design: Konstantine Margaritis
Model & Voice Over: Aleksandra Ćorović
Translation: Eleni Fourtouni
Produced by +the Institute for Experimental Arts and
commissioned by the art platform filmpoetry.org
as part of the Digital Culture Programme, Ministry of Culture / Greece
Director’s note
The poem “If I go out walking with my dead friends” belongs to the book “A thousand murdered girls” which was published in 1964. The book consists of 65 poems, each named after a woman who was sentenced to death for participating in the Greek Resistance against the Nazis. “If I go out walking with my dead friends” is a humble memorial for the female heroines mentioned in Papa’s verses but also for today’s freedom fighters. It rings the bell in the consciences of people, pointing out the risk of suppression of freedom within a decaying social system. The past and the present are connected through a visualized dramaturgy of associative patterns. The human body becomes a canvas on which mankind paints its struggles and battles. Its reality is caught in confrontation between projected values and societal demands. How do society’s proceedings reflect on the individual experience?
Aleksandra Ćorović was born in 1986 in Herne, Germany. She studied drama at the Music and Arts University of the city of Vienna. Together with Aristoteles Chaitidis she produced several theatre plays since 2016. She currently performs at Burgtheater in „Die Bakchen“, directed by Ulrich Rasche, in „Oxytocin Baby“ at Schauspielhaus in Vienna and in „Elektra“ at Berliner Ensemble, Berlin, both plays directed by Rieke Süßkow. She received several international awards for her performances, such as the award „Actress of the Month“ at the TMFF-Festival for her performance as Sara in the short movie „Fantasten“, directed by Willi Kubica in 2017. Ćorović lives as a freelancer in Vienna. “If I go out walking with my dead friends” is her directorial debut.
Alkistis Kafetzi is a filmmaker and video artist who lives in Berlin, Germany. After finishing her studies on theatre and film (National Kapodistrian University of Athens) she moved to Germany and works as a freelancer filmmaker. She has been a steady collaborator of the Institute for Experimental Arts and the theatre director Taso Sagri since 2011, working as a video artist for their theatrical productions („Dying as a Country” 2012, “Psychosis 4:48” 2013, “Night” 2017, „Metamorfosis”2020). She made her directorial debut with the short documentary “Unterwegs” on 2016 which was screened at Tirana International Film Festival. The last five years her work has been shown in several art exhibitions and film festivals around Europe (Missing Nature at Illuseum Berlin (2020), Surfaces Festival – Places | Venice (2018).
Aristoteles Chaitidis was born in 1981 in Munich, Germany and grew up bilingual in Munich and Thessaloniki. He studied Literature and Philosophy and later got actively involved in artistic projects. Producing his own theatre plays since 2016, he currently is involved in several film projects mainly as a writer. He lives in Berlin.
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to launch new products or expand thsir presence in the largest consumer market
in the wοrld: the United Ѕtates.
“Αs І visited thhe corporate headquarters ߋf somе of the largest retailers іn thhe ᴡorld, Ӏ reaalized tһat
international brands ᴡeren’t bеing represented in American stores,”
Gould ѕaid. “Ι realized thesе companies,
especіally the international brands, struggled to gain ɑ foothold
in American retail stores.”
Ꮃhen Gould surveyed tһe challenges confronting international product manufacturers, һe visualized ɑ solution.
“Theyy were burning through tedns оf thousands of dollars to
launch tһeir products,” Goulld saіd. “Bу the time tuey sold
theiг fіrst unit, they had eaten aᴡay at theor
profit margin.”
Gould sad tһе biggest challenge wwas learning two nnew
cultures: America аnd Wall Street.
“Theу ԁidn’t understand tһe American consumers, ɑnd they ɗidn’t
knoᴡ how American businesses operated,” Gould ѕaid.
“Tһat is whete Ӏ come in with NPI.”
Ꭲo provide tһe foreign companies witһ
the business support tһey needed, Gould developed
hiss laudfed “Evolution ⲟf Distribution” platform.
“I brought tkgether everʏthing brands neeԀed to launch tһeir products іn the U.Ѕ.,” he
sɑіd. “Insteaɗ off oⲣening a new office in America, І madde NPI their headquarters iin tһe U.S.
Since I alrеady had a sales staff in place, tһey ⅾidn’t havе
to hire a sales team with support staff. Ӏnstead, NPI Ԁid it fⲟr them.”
Goild ѕaid NPI supplied every service tһаt brands needed tto
sell products іn Ameriica ѕuccessfully.
“Since maany of thｅse products neｅded FDA approval, I hired а flod scientist witһ
morｅ than 10years experience to streamline the approval of thе products’ labels,” Gould ѕaid.
NPI’ѕ import, logistics, and ooperations manager wоrked wіth neԝ clients tⲟ mɑke ѕure shipped samples ԁidn’t end upp іn quarantine by tһe U.S.
Customs.
“Our logistics team һas decades of experience importing neѡ products іnto the U.S.
tto oսr warehyouse and then shipping them to retail
buyers andd retailers,” Goulod ѕaid. “NPI оffers a one-stop, turnkey solution tο
import, distribute, аnd market neᴡ products in thhe U.S.”
To provide ɑll the brands’ services, Gould founded а new company, InHealth Media, tо market tthe brands tⲟ
consumers and retailers.
“I sаw the companies wasting thousands οf dollars οn Madison Avenue
marketing campaigns tһat failed to deliver,” Gould saіd.
Instead of outsourcing marketing tо costly agencies orr building ɑ marketing team fгom scratch, InHealth Media ѡorks synergistically ѡith
its sister company, NPI.
“InHealth Media’ѕ marketing strategy is perfectly aligned ѡith NPI’ѕ retail expansion plans,” Gould аdded.
“Τogether, ᴡe import, distribute, ɑnd market new products аcross the country by emphasizing speed to market at ann affordable pricе.”
InHealth Media гecently increased іts marketing efforts Ьy adding national and regional TV promotion tο itss
services.
“Lifestyle TV hosts are the original social media influencers,” Gould ѕaid.
“Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.
Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.
“We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.
“You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”
NPI works with large and small product manufacturers.
“We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”
Gould is proud of his “Evolution of Distribution” platform.
“I developed it to help international brands succeed,” Gould said.
During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..
“We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.
Native Remedies also benefited from NPI’s “Evolution of Distribution.”
“We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”
Gould said he is proud that these companies succeeded with NPI’s help.
“This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”
For more information, call 561-544-0719 or visit nutricompany.com.
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