The idea of a vertical world order with mankind at the top evolved during Renaissance as a fundamental pattern of western culture, allowing in particular white men to treat the planet as a private property. In the 15th century the world has been measured and „mastered“ with the main purpose to exploit natural wealth. From then on the progressing profit maximizing process has destroyed countless cultures, species and resources. Even though the concept of human supremacy turned into a very efficient licence to kill life on earth, the same destructive pattern is operating now at global high speed. The prototype of the measuring master is Da Vinci‘s drawing of the Vitruvian Man which was introduced by Mussolini to a broader public and utilised for fascist progaganda. The video uses a vertical format featuring the cult status of this image by a one-armed bandit, while a typewritten text is deconstructing vertical thinking.
